January 1993 | Special Publication NTIA SP-93-290
Globalization of the Mass Media
Cite This Publication
Mark Bykowski et al., “Globalization of the Mass Media,” Special Publication NTIA SP-93-290, U.S. Department of Commerce, National Telecommunications and Information Administration, Institute for Telecommunication Sciences, January 1993.
Abstract: This report reassesses U.S. communications and mass media policies in light of the increasingly global nature of the electronic mass media. A basic theme of this report is that the United States cannot afford to be complacent about the success of U.S. media firms in international markets. Recent regulatory and technological changes require U.S. policy makers to continue to adapt in order to promote the development of international mass media markets that are open and competitive —t he type of markets in which U.S. firms historically prosper.
Keywords: television; communications; radio; telecommunications policy; broadcasting service
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