January 1993 | NTIA Special Publication SP-93-290

Globalization of the Mass Media

Mark Bykowski; Cheryl Glickfield; Lisa I Leidig; Carol E. Mattey; Cynthia Nila

Abstract: This report reassesses U.S. communications and mass media policies in light of the increasingly global nature of the electronic mass media. A basic theme of this report is that the United States cannot afford to be complacent about the success of U.S. media firms in international markets. Recent regulatory and technological changes require U.S. policy makers to continue to adapt in order to promote the development of international mass media markets that are open and competitive —t he type of markets in which U.S. firms historically prosper.

Keywords: television; communications; radio; telecommunications policy; broadcasting service

To request a reprint of this report, contact:

Ed Drocella, Chief,
Spectrum Engineering and Analysis Division
Office of Spectrum Management
National Telecommunications and Information Administration
(202) 482-1652

Disclaimer: Certain commercial equipment, components, and software may be identified in this report to specify adequately the technical aspects of the reported results. In no case does such identification imply recommendation or endorsement by the National Telecommunications and Information Administration, nor does it imply that the equipment or software identified is necessarily the best available for the particular application or uses.

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